Holiday let marketing and sales
Once you have decided to let your holiday home, setting up your listing and having a marketing plan in place to support sales is essential. The team at HolidayHost work with you from day one to present your holiday home in a way that will maximise its letting potential.
That includes providing professional support when it comes to copywriting, photography, price pointing and creating your online listing as we as other marketing materials.
Marketing and sales services include:
- Setting up your listing
- Financial administration
- Booking administration
- Guest communications
- Price pointing
- Monitoring guest feedback
Setting up your holiday let listing
Setting up your holiday let listing requires attention to detail and a clear understanding of what you’re doing and why.
Key components include:
- Which platforms are you going to use?
- Who is your property for?
- What are you going to write about it?
- How is your photography going to sell it?
Pricing a holiday let for marketability
When it comes to letting your holiday home there are lots of factors that are important to make it a success, but pricing is one of the most sensitive. We all know that being the cheapest doesn’t guarantee more bookings and it certainly doesn’t guarantee that you make money. Then again, neither does being the most expensive. Getting the pricing right and controlling the factors that influence your margins are central to helping you make a commercial success of your holiday let.
Key factors include:
- Agency commission
- Knowing the local market
- Anticipating inflation
- Gauging public mood
- How and when you communicate price rises
Holiday let sales support
Our work doesn’t stop once your listing is live, however. We also produce print marketing materials in the form of signage outside your property, and social media promotion across our platforms and through Google advertising.
Signage is strategically placed outside your holiday home. Unlike other agents, their purpose is to encourage bookings at your property, and not simply to promote our brand. First and foremost, this is about you. That’s why the signage features your property name in the largest font.
Where it gets clever however, is that we use your HolidayHost property specific email address to draw email enquiries from your sign. It also features a unique QR code that’s linked straight to your property’s booking pages. We then analyse the data internally, so we know how often the code is being scanned and continue to assess whether the signage is in the best location to promote your property.
Once we begin working with you, we make sure your listing stays up to date and those prices are re-evaluated each year. We process bookings and answer any questions that guests, and potential guests may have, quickly and efficiently. Then we collect and review feedback to see if any improvements need to be made. This not only helps to secure bookings, but to support positive guest feedback and help improve the likelihood of repeat bookings and revenue.
This is all included in the initial fee and the combined 13-14% commission for our services and that of the online travel agent.